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You just spent months building a product narrative. Now you're expected to dump it into a wire-service form and hope regional editors actually pick it up. That's the most common mi

A brand launches into Southeast Asia, the Middle East, or Europe and immediately buys a press-release package that claims "global coverage." Two weeks later the dashboard shows six

Most brands launching overseas pick outlets first. They scroll a media list, find something that looks credible, and send the press release. The budget then becomes a question of h

Every quarter I watch a solid product launch die in the submission queue. Not because the story is weak — because the release hit a foreign desk with a mismatched embargo, a wrong

Every quarter I sit in on call after call with brand teams who think a great press release and a media list are enough. They hit send. The coverage looks thin. The local editors gh

If you're spending money on an overseas media package and the release still isn't picking up, the problem is rarely the agency. It's the chain between your brand team, your PR part

Every quarter, I see the same budget call repeated across product teams expanding from China into SEA, Europe, and increasingly LATAM. The question isn't whether to spend on PR — i

You sent the release. You waited three days. It bounced back for revision. Again. The question no one in the agency wants to answer out loud is simple: where exactly does it get re

Most outbound brands don't lose on overseas PR because the product isn't competitive. They lose because they allocated budget to the wrong line item at the wrong moment. The questi

You've drafted the press release. It reads fine in your head. But the moment you paste it into a distribution platform and aim for Forbes or a regional trade outlet. three things c

We send out around sixty press releases a month across multiple tiers of English-language outlets. Most get picked up without drama. But the ones that come back — the ones flagged

Most brands that come to us with a product launch are running the same mistake. They ship one press release — polished, translated, generic — and expect it to land like a signal ac

A product launch abroad is not a translation exercise. It is a credibility exercise. When a brand crosses borders, every pickup, every byline, every backlink carries more weight th

Every brand expanding beyond its home market has faced the same scene: a press release goes out, a handful of outlets pick it up, and then silence. The coverage that does appear re

Every Q2 and Q3, our team watches the same pattern repeat across verticals: a brand prepares its product, sets a pricing strategy, maps distribution channels, and then treats overs

Every brand launching overseas faces the same ruthless question: when the budget is tight and the clock is ticking, do you front-load the rewriting fee or lock the media placement