FAQ
What are the main types of overseas media exposure?
Exposure usually falls into four types:
- Press Release Distribution: suited to company news, product launches, partnership announcements, and trade-show updates—broad reach, relatively fast go-live, and a solid public-information base.
- Earned Media: editor-driven coverage via pitching or product experience—stronger endorsement, but editors decide if, when, and what to publish.
- Paid Media: including Sponsored Content, Branded Content, and paid features—more control of timing and messaging; commercial labeling is usually required.
- Affiliate Content: reviews, lists, gift guides, and promo pieces oriented to conversion—closer to sales outcomes, but heavily dependent on product competitiveness, pricing, inventory, and commission policy.
Mature programs usually combine paths by brand stage rather than using only one.
